Sijeo Kim is the Design Director for Guest In Residence, the New York based knitwear brand founded by Gigi Hadid. With a solid foundation in design and an eye for detail, Sijeo Kim balances heritage craftmanship with contemporary designs. In this exclusive conversation, we delve into the creative process, the ethos and the evolution of the brand. 

Designed in London and inspired by the streets of Tokyo, Shinjuku Lanes follows the “Slow Fashion” philosophy as well as the Japanese “Wabi-Sabi” which can be translated as “finding beauty in the imperfections of nature”. They craft and offer quality contemporary women accessories to cherish and wear season after season. Their experimental designs and prints are combined with eco-friendly materials. As much as functionality, comfort and durability are key, protecting the planet remains the top priority.  Designer and founder, Jennifer Yamamoto tells us more.

The concept of Expio, years in the making was given space to be realised after the pandemic as Ben Mears got rooted to London once again. Expio focuses on outwear for the moment, but slowly gearing up for more products, ideally willing to extend their ethos to a brand offering. Expio is committed to promote and embody a modern, sustainable style and focuses on designing and crafting exquisite menswear using low-impact materials to create styles of enduring appeal.