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At the heart of Baker Miller Pink Cashmere is founder Deborah Bee, whose thoughtful approach to fashion is quietly redefining what modern luxury can look like. This is cashmere with a conscience, where sustainability is not an afterthought but the very foundation of the brand.

Deborah’s background in creative direction and marketing proved formative, particularly her time at Eco-Age, the sustainability consultancy renowned for guiding fashion and lifestyle brands through ethical sourcing and environmental responsibility. It was here that her understanding of supply chains, material impact and transparency truly took shape. Today, that knowledge underpins her mission: to create beautifully made cashmere that is ethically sourced, environmentally considered, fully traceable and designed to be worn and loved for years to come.

Using only natural fibres, the brand sources 100% Grade-A cashmere from goats grazing on the high-altitude grasslands of Inner Mongolia, where the cold winters and expansive plains encourage goats to grow longer, finer fibres that are soft to the touch and built to last. Importantly, Deb and her team have ensured fair, traceable partnership with herders and manufacturers, aiming to support both animal and human livelihoods.

Each piece is crafted with no synthetics or blends, allowing the garments to be recycled at the end of their life - a core part of the brand’s circular mission. This commitment is further strengthened through Deborah’s other venture, Bee & Sons, a dedicated cashmere recycling force created to address waste within the luxury knitwear industry. Through Bee & Sons, worn or unwanted cashmere can be collected, broken down and regenerated into new yarns, extending the life of precious fibres and keeping them in circulation rather than landfill. Together, Baker Miller Pink Cashmere and Bee & Sons form a closed-loop approach that places longevity, responsibility and innovation at the centre of luxury design.

Aesthetically, Baker Miller Pink Cashmere leans into softness and simplicity. The colour palette is calm and wearable, designed to slip effortlessly into an existing wardrobe. Understated detailing defines a collection made for real life - luxury knitwear that feels relaxed enough to be worn again and again. Signature pieces like the cashmere sweatshirt offer cosy elegance for everyday wear, while the boyfriend cardigan brings an easy, laid-back silhouette that layers beautifully over everything from dresses to denim. Soft, tailored track pants complete the collection, combining comfort and style for a look that’s effortlessly polished, whether at home or on the go. The versatile bomber jacket adds a modern edge, finishing off the collection with a lightweight, sporty layer that transitions seamlessly from casual days to cooler evenings.

The name Baker Miller Pink is inspired by a shade historically associated with calm and optimism. First identified in the late 1970s, Baker Miller Pink sits somewhere between blush and bubble-gum, with a distinctly muted softness. Researchers Alexander Schauss and Gene Baker discovered that this particular hue could have a measurable calming effect, capable of reducing aggression and anxiety in controlled environments.

Cashmere, long celebrated for its warmth and understated luxury, pairs beautifully with this gentle pink. The brand serves as a reminder that modern luxury is less about accumulation and more about care - care for the materials we choose, where they come from, and how they make us feel.

To learn more or to make a purchase, please visit: bakermillerpink.co.uk

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Baker Miller Pink Cashmere

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