With a background rooted in a passion for natural beauty and mindful self-care, Lucia has crafted a brand, Casa Mencarelli, that emphasises transparency and quality.

In the world of conscious beauty, few brands combine passion, expertise, and sustainability quite like MaGéAu Naturel. Founded by Géraldine Poukens, the brand was born from a vision to create natural, effective skincare that nurtures both the skin and the planet. With a commitment to transparency, ethical sourcing, and gentle yet powerful formulations, Géraldine has turned her passion into a thriving, mindful brand. In this exclusive Q&A, she shares the inspiration behind MaGéAu Naturel, her journey as a founder, and the ethos that drives every product in her collection.