FUL London
FUL London was born out of a desire for products that meet the high standards needed for use in the world’s top salons, while being accessible and easy for customers to use at home and achieve incredible results. The products are packed with the latest innovations and ground-breaking ingredients. It was created with input and testing from over 60 top hairdressers, including global artists, professionals in product development and runway hairdressers for the world’s top fashion brands. FUL London tested and formulated their products to perform to their exacting standards being so proud of their hairdressing heritage. They are on a mission to create the most luxurious products that not only transform how people look, but how they feel about themselves. Every product contains innovative ingredients to create formulas that genuinely work and smell amazing.
FUL was created by the team behind Live True London, an award winning hairdressing salon group. With salons in Brixton, Clapham North, Vauxhall and Soho, they specialise in all things colour and are well known for their signature balayage. FUL journey started in 2018 when Founder and CEO Valerie Maine worked with a UK based manufacturer and fragrance house to develop their formulations and then undertook endless testing to ensure their products were just right. Each element of the product has been meticulously selected, from the active ingredients to the fragrance (inspired by summer’s day) and recyclable packaging. All the products are vegan and cruelty free.
The product range is composed of specialist shampoos & conditioners, masks, treatments, styling products and accessories. All shampoos are sulfate-free. Sulfates are a type of cleaning agent that can strip your hair of its natural oils, leaving it dry and brittle. Sulfate-free shampoos are gentler on the hair and helps preserve its natural moisture.
The concerns and conditions targeted are dry & damaged hair, slip ends or dullness, sensitive scalp, colour maintenance, grey hair, curl support, oiliness.
The Reset & Repair shampoo & conditioner range helps with dry, damaged and frizzy hair and improves shine. It is formulated with a natural inulin-based prebiotic derived from chicory along with vegetable collagen that will rebalance and restore damaged hair. It is packed with Hyaluronic Acid, Shea Butter and Argan Oil and is pH balanced.
Colour Care shampoo & conditioner are designed to protect colour while providing intense shine, preventing both colour fade and breakage with anti-fade agent Heliogenol™ which is derived from Sunflower seed extract. This range is fragranced with with a zesty blend of lemon and bergamot followed by a symphony of cassis, apple and sea breeze on a musk base.
All Rounder shampoo & conditioner is the perfect everyday range. It is suitable for all hair type, including coloured hair. Glycerin and Castor oil help to nourish hair and banish frizz. It is free from silicone, sulphates, parabens and mineral oils.
The Charcoal Purifying shampoo is a weekly treatment designed to purify congested scalps and rinse the hair of unwanted build up from oil, dirt, pollution and styling products. It is perfect for city living!
The Masks
Intense Moisture Mask is ultra-nourishing and lightweight.
Purple Intense Mask helps to fight brassy tones leaving hair beautifully hydrated.
The Charcoal Hair Mask is a weekly treatment designed to hydrate and condition your hair whilst removing excess oil and pollutant.
The Treatments
The Detox Scalp treatment is detoxifying and nourishing and formulated with Turmeric and Aloe Vera.
The Hyaluronic Acid Hair Serum is to use on scalp and wet or dry hair. It helps keep hair hydrated and healthy while taming flyaways and frizz. It can also be used as a styling product.
Another styling product is the Styling Spray which is multi-use and lightweight. It adds volume and offers invisible hold. Its power ingredients is Vitamin E.
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